MCKAYSON
Fashion BX / 2022-2023

 

Mckayson is a contemporary lifestyle golf brand that develops in a trendy way based on Scottish classics. Through rebranding, Superkomma completed its brand spirit through storytelling, symbol design, graphics, and stools and goods made of Harristweed containing Scottish history and cultural symbols. Mckayson's new symbol is the thistle, which is also Scotland's national flower. The slogan Brave, but Flex was derived by applying Brave, a representative word that expresses Scotland, and created a signature pose that shows McKayson's spirit through Manuforti, a brave hand holding a thistle.
Mackay, the northernmost highlander who was the most courageous of the Scottish clans, now holds up a thistle instead of a claymore (long sword used by highlanders) and inherits a flexible spirit.

 

-Borderless, Clear and Wit-

 

 

The Mckayson Stool is a stool that contains Scottish heritage.
It was completed by adding Scotland's original HarrisTweed to the modern structure of the maple tree.